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LET'S BUILD AND PUBLISH YOUR AMAZING NEW WEBSITE!
The importance of a website for marketing extends to every aspect of your digital marketing strategy. As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. As such, it’s important that your website gives consumers a clear idea of what your brand is about and what types of products or services you offer. In other words, if you want your company or your personal brand to be successful in the modern marketplace, you’ve got to have a professional website designed according to your needs.
Do you need a freelance website designer? Contact me on here.
Your website serves as that “home base” where you can send customers when they want to make a purchase or learn more about a particular product or service you offer.
Let’s start with your social media marketing. Though you may use third-party social media sites to reach and engage with consumers, you have to have a place to send consumers to when they want to learn more about your business. For example, I tell possible clients that I offer SEO services, but if they don’t know what SEO is, then they can learn more by following the link to a blog post I published about SEO.
The importance of a website for content marketing is also significant. Your content needs a place to live. Whether it’s a blog post or product description, you need a place to display that information so that prospective customers can find it. Your website is the perfect place to house all of the great content your business creates to inform and engage your target audience.
Your website also plays an important role in your email marketing. If you are using email marketing to reach and engage your customers, then you need somewhere to send them to convert. Your website is the perfect place to guide your email subscribers to when you want them to learn more about a product or even make a purchase. You could do this in your daily, weekly or monthly newsletter.
If you are looking for a professional website designer who will work with you completely according to your needs, contact me on here.
HOW I MAKE YOUR PERFECT WEBSITE?
1. UNLIMITED PAGES & CONTENT
Having the option of unlimited pages on your website gives you the opportunity to showcase all products and services without having to worry about minimizing your content to accommodate space. The more content you have on your website the better chances Google will represent you on home page.
Content provides information and this information can be used to educate search engines about your website. I always keep in mind how your website is portrayed to search engines and whether it accurately communicates your website’s purpose. Your purpose may be to provide information, to sell something or to offer a service. I always optimize your website in such a way that search engines know what it’s about. That way, search engines will know when to show your website and its pages in the search results for relevant search queries.
When users come to your site, they’re most likely looking for something such as a product, a service or information. One of the ways to provide this information and details concerning products and services is through content. Providing users with the information that they’re looking for in a clear and easy way can help keep users on your site and increase conversions.
Content should always reflect your keyword strategy. Keywords are the terms that you want to be found for online and that best describe your products and/or services. These terms should be unique to each page on your website. Content is a great place to highlight these keywords in a natural, relevant way and to help search engines make the connection between your website and the keywords that you want to rank for.
2. SOCIAL MEDIA LINKS
You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter, Instagram, LinkedIn accounts, but should you also link from your website to your social channels? Absolutely! Linking to your social profiles from your website is a simple, yet highly effective piece of your overall digital marketing strategy.
Having social media links on your website connects all your online platforms together in one spot. This gives users easy access to check out your other online profile and pages. With your social links connected to your website this also helps your SEO and TRUST score on Google.
Just having the links on your site isn’t good enough – you want to make sure that it is easy for users to find them, so they can interact with you wherever your business lives on the web. I follow three key guidelines when adding links to social icons:
The social links/buttons should be at the top, bottom or side of your home page;
Links or buttons that stay with the user as they navigate through the site or from page to page are optimal;
To make sure users don’t leave your website completely, make sure the links open the social media channels in a new tab or window.
3. MOBILE WEBSITE
We have entered a new age of internet usage—specifically, mobile internet usage. Consumers turn to their mobile devices not just to text, social network, and get directions; they are using them to optimize their lives. So much have mobile devices become ingrained into our daily routine that consumers reflexively reach for their phones when they’re bored, tired, curious, or even hungry.
With a mobile enhanced website, your business is able to be seen on all mobile and desktop devises. 75% of internet users are on their phones. There are over 3.7 Billion mobile internet users in the world as of 2019. It is obvious that you need your website to be mobile friendly. All websites come complete with click to dial feature for easy calling access. So, your website's visitors can easily reach you to be your future clients or customers.
4. GOOGLE SEARCH ENGINE OPTIMIZATION (SEO)
SEO Web Design is a way of designing and developing websites to make them search engine friendly. Making a website SEO friendly means the search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database.
In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, SEO can make your online presence easily accessible and help your business grow and meet the business objectives.
5. SSL SECURITY (SECURE WEBSITE)
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.
WORK WITH A CREATIVE WEBSITE DESIGNER!
The online world is changing at a rapid pace, so it is extremely important that your website portrays your brand positively in a high paced digital world. Our web designers work together to share discoveries of new technologies and techniques and to debate and agree upon best practice.
In many cases, your website is the first thing a prospective client will see. It is your window display to the world and your first chance to make a strong lasting impression with users. A good website captures the very essence of your company, your personality and your mission.
Think about the websites you visit often and they all probably have one thing in common: They are constantly updated! Sites need to be updated regularly to give people a reason to come back and spend some more time looking around. Too many websites have costly builds, look great and then left for years untouched, becoming outdated and underutilized.
That’s why I offer a totally managed website experience. I will update, tweak and refine your site whenever necessary. Want a new blog post on your site? Great, send me the content and I will have it live the same day. Feel like something is starting to become outdated? No problem, I will be here to discuss with you about what we can do to get it back up to speed.
Not only do I manage the site content and design, I will also manage the domain name and hosting for you, meaning there’s no more chasing hosting companies when your site goes down and no need to remember when the domain name expires. I can do that all for you.
If you are looking for a reliable web designer, click here to contact me!