Instagram Marketing in the USA

Since its launch in 2010, Instagram has taken the world by storm. It seems like everyone is on the platform now!

Have you ever thought that "I love scrolling through my personal feed, but I don’t know if my brand is a good fit for Instagram?" Why not?

Before you answer this question, consider these stats:

  • Instagram has over 1 billion active monthly users.

  • Worldwide 500 million plus Instagram users are active every single day.

  • Over 60 percent of users log in to Instagram daily, making it the second most engaged social network after Facebook.

  • 60 percent of adults online use Instagram.

  • 69 percent of Instagram users are younger than 35 years of age.

  • 71 percent of Americans aged 18 to 24 use Instagram.

  • Instagram is growing 5 times faster than overall social network usage in the United States.

  • 80% of the app’s user base is outside the U.S.

  • There are 25 million business profiles on Instagram.

  • An estimated 71 percent of U.S. businesses use Instagram.

  • 55 of the most popular and active brands on Instagram, post 1.5 times per day, on average.

  • 80 percent of accounts follow a business on Instagram and 60% say they’ve learned of a product or service through the platform.

  • 72 percent of Instagram users say they have purchased a product they saw on the app.

It’s clear that Instagram isn’t just for personal use anymore. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience.

Instagram users aren’t just active, they’re engaged. This photo and video sharing app has quickly turned into a top social media site. More than half of the platform’s active users visit the site daily, and 35% say they check it multiple times a day.

Instagram can also help you grow brand awareness and introduce products. 70% of Instagram users have spent time looking up a brand on the platform. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.

So, hopefully I’ve convinced to hop on the Instagram wave … but maybe you’re still unsure of how to get started. I know that Instagram can be a little intimidating at first, but no worries! Because I am here to guide you.

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