INSTAGRAM MARKETING

MORE FOLLOWERS, LIKES, COMMENTS, SHARES, SAVES = MORE ENGAGEMENT!

LET'S BUILD YOUR INSTAGRAM BUSINESS ACCOUNT NOW! WHY?

Invite Users to Window-Shop. With this social media app, you can provide window-shopping opportunities for your followers, giving them a taste of your products and services. This is good for attracting new followers & open doors for viewers to really see what your business is all about.
Take Users Behind the Scenes. Allow your followers to be able to learn more about the business by posting relevant content that will peak the interest of others and keep them coming back to your page
Offer Followers Exclusive Benefits. Your followers are what keep you going on Instagram. Keep them happy with special offers for staying loyal & keeping your business top of mind.
Make Your Business More Personable. Your business Instagram page is not only to show your products or services, but also allow your followers to see who you are and what other things you like to do in your spare time. Create an online friendship and build up your reputation.

Do you need a freelance social media manager for your Instagram account? Contact me on here.

90% OF INSTAGRAM USERS FOLLOW AT LEAST ONE BUSINESS ACCOUNT!

Instagram is the most popular social media platform today, and every small business and each professional person should consider using the platform. From gathering insights to selling products, Instagram keeps rolling out tools to help business owners succeed on the photo- and video-sharing social media platform.

It's not too late to join and become successful on Instagram. With the right marketing strategy, businesses and persons can promote products and services, boost their brand, and increase sales on Instagram. I am here to help you about using it to market your business.

WHAT CAN I DO FOR YOU ON INSTAGRAM?

1. CREATING AN INSTAGRAM STRATEGY

Before anything else, we must develop a strategy for your Instagram activity. Here are the core pillars of a robust, result-driven strategy:

Objectives: First, answer why you want to incorporate Instagram into your marketing mix? Is it email list growth? Website clicks? Increasing sales or brand awareness? Something else? We will find out together!

Target audience: We will identify two or three customer personas that you intend to target via your marketing efforts. This will help develop your content strategy.

Competitor research: Of course we will check out your competitors’ social media profiles to see what’s already working for them.

Content plan: This includes what content to post, when to post it and how to boost your engagement. Plus, what words, hashtags, sounds and filters to use for maximum effect.

Fine-tuning: Which metrics should be monitored to ensure you stay on track to reach your goals? I consider tracking engagement, reach, audience sentiment, traffic, conversions and sales. Once we get the basics down, we can start building your Instagram follower base.

2. BUILDING A NEW ACCOUNT or OPTIMIZING YOUR EXISTING ACCOUNT

I can build a totally new account for you from zero or optimize your actual account in line with our Instagram strategy. We should choose the most attractive profile picture for your page first! Then we should decide on which links and what information to include on your profile's "Links" and "Bio" parts.

With amazing posts, we will actually be building your account! In this regard, style is important on this visual platform. Your style means setting the tone, the overall mood and feel of your account. How do you want your overall Instagram feed to look? Dark, colorful, natural, minimalist, vintage? This will determine the color palette and type of photos/videos we’ll be sharing.

When someone visits your profile to see if they should follow you, they first see your Instagram feed as a whole, rather than looking at each photo separately. So, developing a cohesive theme that resonates with your brand and content is crucial.

We can choose 3-5 colors and stick to them. This is going to be your color palette. That’s how we can maintain a consistent look and feel. We should always pay attention to the colors in your photos, including the background, the subjects, the outfits, etc.

We can start developing your unique style by using the same filter over and over again, to make your feed look cohesive. Your filter will become your ‘signature’. People will recognize your account as soon as they see a photo with your filter.

Next, the theme. A theme is about the core essence of what you post. What do you want your account to be known for? What do you love to post about? What’s your core strength? What do your photos say about you without having to use a single word? Besides posts related to your business, we can decide on 3-5 more things you love most and always make your posts about these things.

3. CONTENT CREATION

If you want to grow your business with Instagram, creating high quality, engaging Instagram content is more important than ever before. Why? Because not only is there more competition in the Instagram world, but our audiences are super tuned-in to what they like and don’t like seeing in their feed. Plus, there’s the Instagram algorithm making it even tougher for brands to stands out. This means that in order to create high quality Instagram content, you need an action plan and strategy in place for planning, shooting, editing, and posting your visual content with a catchy description.

As your social media manager, I can create high quality visual content for your Instagram account. But before all, we will find out:

What type of content aligns with your brand?
What does your audience want to see?

4. HASHTAG USAGE

Your feed will look great thanks to our perfect selection of images and videos, but it is not enough! More people should find our posts. Here is a mix of different hashtags we will use.

Descriptive – what’s in your photo
Category – your industry / niche
Expertise – your sweet spot in your niche
Brands – popular brands in your niche for a chance to be featured
Community – your community / micro-niche
Location – where you are

5. USING INSTAGRAM STORY

Instagram Stories let you give your followers a behind-the-scenes look at how you run your business and what a down-to-earth moment in your life looks like.

Personal tips work really well, especially when you can indirectly tie them to your business in some way. Behind-the-scenes, how you structure your day, how you come up with ideas, your work space, all these give people a look into your life/business.

6. USING INSTAGRAM REELS

Instagram Reels is a content format that allows you to create and share short engaging videos that — unlike Instagram Stories — don’t disappear after 24 hours.

Instagram Reels can be up to 3 minutes long. Similar to TikTok, Reels offer a set of editing tools that allow users to create engaging and fun video footages. Reels can include multiple video clips, filters, captions, interactive backgrounds, stickers and more.

Reels can be featured in Explore and shared to Stories. When you upload a Reel, you can also choose to post it to your Feed. All the Reels you create will also appear in a dedicated section of your profile.

WORK WITH A REAL SOCIAL MEDIA GUY!

Instagram is a very powerful platform with engagement rates higher than any others. If you’ve been wondering whether you should build a presence there as well, the answer is YES and the time is NOW. It’s a great medium to share your authentic brand message and leverage a hyper engaged community!

If you are looking for a fun, creative and reliable social media manager, click here to contact me!